Your website isn’t just a place where people can go to get information about your business or services. It’s also an opportunity to draw in potential customers and create more sales.
If your website isn’t getting you more business, then it’s time to make some changes.
Wondering where to start? Don’t stress! You’re in the right place.
Make a Plan First
Once you’ve made the decision to amp up your webpage, it’s important to make a plan. This will help keep you focused and ensure that you’re optimizing your time and money.
To make the best plan possible, take the time to do some research. Check out website designing articles online and figure out what your website is missing.
Click around on your competitors’ websites, too. What’s working for them? By witnessing what makes a great website firsthand, you can make a clear plan to improve your web strategy.
What to Get Rid Of
Before adding any new elements to your website, trim the fat. This means clearing clutter, removing cheesy stock photos, and taking any unnecessary information off of each page.
Don’t be afraid to be ruthless. The more you can get rid of, the more space you will have for awesome new content.
Add Easily Accessible Social Media Buttons
Now that you have a nice, clean slate to work with, focus on introducing useful web design elements. A great place to start is with accessible social media buttons.
After all, there are over two billion social media users worldwide. So if you’re not tapping into this market, you’re missing out on a ton of potential sales. By including simple buttons that allow users to share and follow your pages, you’ll increase traffic and improve accessibility.
Tell Your Story
Including an “About Us” section of your website is a great opportunity to connect with potential clients on a personal level. What makes your business and the people who work there special?
Use this element to tell a story. Not only will this help clients get to know you better, it will also give you another way to market yourself and your products or services.
Think of a new visitor to your website as a lost little lamb. If you don’t herd them in the right direction, they won’t know which way to go!
A call-to-action is an element on your website that show users where to go next. They are important to incorporate throughout your webpage to increase clarity and a user-friendly experience.
Use CTA’s to show potential clients that you can solve their problems. If you can do that, you’ll gain their trust and their business.
How to Improve a Website with Pictures
Check out the photos on your webpage. What message are they conveying to your visitors?
If your site hosts boring, basic pictures, it’s time to do better. The goal here is to gain the trust of potential clients by showing them who you are.
Use personal photos of real employees to achieve this. And don’t be afraid to have fun with it!
Focus on Easy Navigation
Want to know the quickest way to lose a potential sale online? By having a webpage that is difficult to navigate.
After all, there are plenty of fish in the sea. If your website is clunky or confusing, people will move onto the next one without a thought.
To avoid confusion, focus on accessibility and smooth transitions when redesigning your website’s layout. At every turn, ask yourself, “Is there a way I can make this even easier for users?”
Embrace Empty Spaces
When it comes to web design, white space is a good thing! In fact, it’s an essential part of organization and readability for your website.
Although it may be tempting to cram as much information into your web pages as possible, this isn’t an effective way to communicate with the general public. Users need negative space around text and images for both clarity and to avoid visual over-stimulation.
If you review your website and you don’t see enough white space, it’s time to strip away some visual material. Leave only what is vital for communication.
Test Your Website on Real People
Even if you think that your website is picture perfect, others may have a different experience. And what better way to find out than to test your page on real people who you trust?
Enlist family, friends, or current customers for advice. Have them scroll and click around your website for various purposes, like learning about your services or contacting you. Listen to their feedback and let it guide you moving forward.
Mobile Optimization is a Must
These days, people use cell phones for everything. This includes learning about services through the web and shopping online.
Visit your website from a mobile browser. Is it easy to use and navigate?
If not, make fixing this issue your number one priority. You could be missing out on a lot of business if your website is not mobile-friendly.
You Don’t Need to Do It on Your Own
Website design is no easy task! And unless you’re an expert, you’re sure to run into some trouble while trying to optimize your web pages.
Remember, there are people out there who can help. Professional website design companies, like Finepoint Design, will ensure that your website is running at its full potential. Hiring a design company is a smart investment in your future.